Maintain or Grow from your Status-Quo with Digital Marketing
Why Are Companies Changing Towards Digital Marketing?
As Digital Marketing is taking over the norms in Marketing Industry, organizations are incorporating its parts through their physical stores or are consolidating different digital marketing techniques to create an online presence. After the emergence of smart phones and better internet connectivity E-Commerce has made a huge impact in the industry of marketing and sales & Digital Marketing provides a platform to organizations and businesses to promote their product & services online. Additionally, the benefit of specific targeting and real time reporting helps organizations to effectively focus on their customers groups and increase their ROI. Following factors could highlight why Digital Marketing would be crucial in the coming years;
Specific Audience Targeting:
In Digital Marketing, through many platforms organizations can utilize information to target audiences dependent on factors such as gender, age, area or location, interests, behavior and education. While targeting potential new customers through digital marketing, many platforms also provide organizations to re-target customers that have interacted with their business through any platform online. While there are advertising platforms like Google Ads & Facebook Ads that assist organizations to target their specific interest groups through ads, there are also many methods that help a Digital Marketer target specific customer groups.
When compared to the traditional way of marketing .i.e. through print media, Digital Marketing is much more feasible as the majority of the cost is spent on advertising budget instead of creating material for advertising. In digital marketing you can advertise your product online through videos and graphically created images, that in comparison cost very less than print media. A part of digital marketing is free and can be a lot more effective than conventional marketing, given there is someone to overlook and manage the activities digitally.
Build Brand Image:
With multiple channels present on the internet with high potential to create and send messages as a brand without any regards to the monopoly or competition, brand awareness has become a lot simpler. Creating a profile online as a business and giving the customers a space to talk to the brand directly has had great impact for organization that are looking to build their brand image. It has greatly improved the utilization of online resources and has provided a customer oriented brand image for organizations.
Low Budget to High ROI:
When compared to Traditional Marketing the cost-per-lead in Digital marketing is approximately 75% cheaper. When advertising & promoting their products or services through online media & digital paid ads, organizations stated they spent significantly less while meeting their set goal and objectives for their campaigns. On similar grounds, organizations also choose digital marketing as they are able to track their expenses and returns minutely and utilize only the prominent & successful channels for their marketing efforts.
Connecting Mobile Users:
At any given point in time there are approximately 17 billion Smartphone users around the world, and that number is only going to increase with time. With such number of users and an opportunity to connect such all users, digital marketing provides an unparalleled opportunity for any organization.
Measure And Analyse:
The most highlighted point in Digital Marketing is its ability to provide rapid and real-time reports to decision makers. These reports are also very detailed as what the users’ actions are and how they reached the website or interacted with the ad and much more.
Builds Audience Trust
An online presence for any organization to connect to users goes a long way towards building trust. There isn’t anything more noteworthy than finding a user come to an offline store after they have conversed with the business online. It is the little things that organizations and businesses do that go a long way to have the most effect.
Increases Business Sales:
Considering Digital marketing is relatively new compared to the traditional marketing norms, it has far grown the traditional norms and is still evolving as technology prospers. This growth itself is contributed by organizations that employ digital marketing to help improve their organization performance through profits. This is possible through digital marketing as it serves the customers through various aspects as it teaches, is engaging and interactive.
If you are an organization and have not adapted your business to meet the needs of users through digital marketing, it soon may affect your business. While using Digital marketing strategies may not be the norm in your industry, utilizing its strategies will surely help your organization stand out in the industry.